Monday, December 12, 2011

Second-Generation Hispanics Prefer English

Second generation Hispanics, particularly those of the Millennial age, are acclimated into the American culture and prefer English over Spanish. This is the word of several Hispanic marketing experts I've spoken with, but I've also seen it for myself.

We share our church with a Spanish church, and I've seen two families of young children switch from the Spanish service to the English service. The kids are happier because they get to hang out with the American teens and youth, and they can relate better to the message because English is either their first language or their primary language, having learned it very young in life.

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